Jump Into Ireland

Jump Into Ireland

Tourism Ireland kicks off 2012 with the roll-out of a brand new global advertising campaign – ‘Jump into Ireland’ – to promote the island of Ireland overseas over the next few years.

Jump Into Ireland

Jump Into Ireland

The campaign goes live on television in Great Britain, our largest and most important tourism market, today on channels including ITV, Channel 4, Channel 5, Sky 1 and satellite channels. The new ads will also appear on TV in France and Germany; in cinemas in GB and the US, Spain and Italy; on outdoor sites in GB; and online in the other 22 markets in which Tourism Ireland has a presence to an estimated audience of 200 million potential visitors worldwide.

The soundtrack for the TV ads is taken from the latest album, Fallen Empires, by Co. Down band Snow Patrol. The tagline for the new campaign – ‘Jump into Ireland’ – is designed to convey a sense of playfulness and to reflect the immersive nature of a holiday here (especially Donegal) with iconic experiences and warm, friendly people.

Jump Into Ireland

 

Jump Into Ireland’s West Coast

 

Jump Into Northern Ireland

 

Click here to view self catering homes in Donegal, Ireland